Continuing Education for Personal Trainers

Fill These 3 Gaps and Master Your Business Do you remember learning about the revolution of hand washing in history class? Doctors had finally dismissed the idea that evil spirits caused illness and based more of their care decisions on scientific research. After much trial and error, in 1846, a Hungarian doctor named Ignaz Semmelweis […]

Learning More Than You Planned: Take the drudgery out of continuing education

  Do you drag yourself to your continuing education units with the enthusiasm of an early-morning teenager? I now enjoy in-person learning events, but that wasn’t always the case. As I write this, some fellow trainers are experiencing a recertifying year. Many of us are hustling to fulfill those units before the clock runs out — […]

Size Doesn’t Matter: Three reasons why niche could be your perfect match

I love the niche. Love it. So much so that I have whittled my ideal client profile and training style down to a very small demographic. Some say this is foolish: “You’re limiting your potential client list.” “You’re not playing the odds.” “You’re going to miss out on potential revenue.” I smile at this feedback, […]

My top three tips for your first press interview

Honored to be interviewed alongside prestigious colleagues for a recent Reader’s Digest article… My top three tips for your first press interview: 1. Reply immediately. Often journalists are under very tight deadlines. They are going to find you, ask for your willingness to be interviewed and then, need to schedule your phone call interview as […]