https://bullhornsbullseyes.com/episode-17/

“Tom and Curtis welcome a bona fide expert to the podcast to discuss the importance of referrals and testimonials in growing a business — and how to do it well! Michelle Blakely, a small business coach and expert in referral marketing, shares her insights on the secrets to asking for referrals and testimonials, including making it easy for customers. Among the “secrets” she generously reveals is the importance of (and best practices for) expressing gratitude. It’s all about working the middle of the funnel…then flipping the funnel! The episode concludes with a discussion on the culture of testimonials and the importance of celebrating success.”