The Anti-Technology Solution It doesn’t have to be that complicated I’m certain experts have given you great advice regarding the power and usefulness of technology in our field. I, however, will not. And I love technology. The efficiency and multitasking it allows makes me swoon as a small-business owner. Learning from tech experts is a […]
Fill These 3 Gaps and Master Your Business Do you remember learning about the revolution of hand washing in history class? Doctors had finally dismissed the idea that evil spirits caused illness and based more of their care decisions on scientific research. After much trial and error, in 1846, a Hungarian doctor named Ignaz Semmelweis […]
Is Niche for You? Training’s Ugly Duckling I decided to walk away from half of my potential customer base in 2010. It was one of the best business decisions I have ever made. Others questioned this drastic change in clientele, and I had to explain, “Yes, that’s correct, I only train women.” “You mean mostly […]
“Margins, Margins, Margins!” You’re not earning what you think you’re earning. Have you seen, A Christmas Story? If not: mid-movie, there is a dream sequence by the main character, an eleven year-old boy named Ralphie. His teacher sits, red pen in hand, angrily marking up disappointing writing assignments shouting “Margins, margins, margins!” Arriving at Ralphie’s […]
Colleagues will give you great advice regarding the power and usefulness of technology in our field. I, however, will not. And, I love technology. The efficiency and multitasking it allows makes me swoon as a small-business owner. Learning from tech experts is a joy for me as an entrepreneur. But I have also seen how […]
Do you drag yourself to your continuing education units with the enthusiasm of an early-morning teenager? I now enjoy in-person learning events, but that wasn’t always the case. As I write this, some fellow trainers are experiencing a recertifying year. Many of us are hustling to fulfill those units before the clock runs out — […]
Group training is everywhere. And if it’s not where you are, it soon will be. In theory, it is a clear win-win-win scenario. Clients pay less, trainers earn more and every one still gets great results. However, like communism and parenting, theory is different than application. I’m concerned that we are enticed by the dollars […]
I love the niche. Love it. So much so that I have whittled my ideal client profile and training style down to a very small demographic. Some say this is foolish: “You’re limiting your potential client list.” “You’re not playing the odds.” “You’re going to miss out on potential revenue.” I smile at this feedback, […]
I was sitting in a doctor’s office flipping through a magazine when I saw an ad for a friend’s fitness business. I was impressed. The photo and layout looked great, the ad clearly stated the company’s info, and I assumed it garnered him lots of business. A few weeks later, this same publication called me […]
Note from wife to husband: “Bye babe, I’m off to train. When you’re off the elliptical, could you go online and check the tracking order of my fitbit? I’m taking the iPad with me (client SJJT app is on it). Text if you need anything! I’ll skype the girls at 7. XO : )” Could […]
